+21.4%RPV $6.90 to $8.38 per visitor, 99.53% probability to beat the control, 12,893 visitors.
Men's skincare. Offer page vs their PDP, VWO, 99.5% confidence across 12,893 visitors. Still live 2 years later.
View the live page Conversion rate optimization for Shopify and DTC brands
We build the architecture that scales a DTC brand. It starts with one page.
We rebuild your highest leverage page and prove it against your current one on live traffic, measured in revenue per visitor. That page is step one of the bigger system we build from there.
A 10% lift in revenue per visitor, or your money back.
Free 20 minute call. We will show you the biggest opportunity in your funnel before you spend a dollar.
A/B tested
+21.4%
revenue per visitor
- Confidence
- 99.5%
- Visitors
- 12,893
- Status
- Still live 2 years later
Particle for Men 400+ ecommerce brands worked with. Measured RPV lifts of 20% to 70%.
What most stores get wrong
Your page gets a fraction of the testing your ads do.
Brands rewrite ad creative and retarget audiences every week, then send all that hard won traffic to a page that has barely changed in a year. The page where the buying decision happens gets the least attention.
Your dashboard is flattering you.
Click through rate, time on page, even conversion rate drift for reasons that have nothing to do with money. Revenue per visitor only moves when people buy more, so it is the only number we optimize for.
Small tweaks win small.
Changing a button color can reach statistical significance and still change nothing you can feel in the bank. The lifts that show up in revenue come from rebuilding the page from the ground up.
Here is what we do instead.
Profitable scale is architecture, built one proven test at a time.
We spent years inside brands doing over $50 million a year, and the pattern was always the same. None of them scaled on one clever test. Each had an architecture, direct response marketing on the front end to bring people in and LTV mechanics on the back end to keep them profitable, and the two were built to work together.
We decide what that architecture needs to be for your brand, then A/B test our way to it. We start from the money backward, so the first win shows up in your revenue fast and needs no new ad budget to prove. Your converting traffic is never at risk. Nothing unproven touches it until it beats what you already have at real volume.
Watch Jacob walk through the whole architecture, and where your first test would sit.
The full funnel we build toward
- 1AdOne angle, one promise
- 2Presell pageWarms the click
- 3Offer pageWhere the sale happens
- 4Cart built for AOVA bigger average order
- 5Post purchase stackMore profit per buyer
One angle carried the whole way, ad to post purchase.
Built from the money backward.
Step one is always the same. We rebuild the page closest to your money.
Step one is one page, rebuilt and proven.
The page closest to the sale gets rebuilt first and proven against your current one before you commit to anything more. Everything else gets built on top of it, and only after this one wins.
There is no retainer and no long contract.
Design in 2 days. Live in 10.
1
Diagnose
We find the page costing you the most revenue and the reasons it is leaking. You see the plan before anything is built.
2
Build
We rebuild the page from the ground up, with a new structure and a sharper presentation of the offer you already run. Your offer and your angle stay intact, so the first test measures the page and nothing else.
3
Prove
We run it against your current page in a controlled A/B test on your live traffic, measured in revenue per visitor.
Page rebuild
$2,500 flat
A custom landing page or PDP, built to convert, delivered done.
A 10% lift in revenue per visitor, proven in the test, or your money back.
Book a call
The call is free and takes 20 minutes.
The page is yours the moment we deliver it. The guarantee is settled afterwards, in an A/B test that runs across up to five iterations, so any refund is decided by a finished test.
+21.4%RPV The proof wall
Rebuilds that beat the control. A/B tested on the brand's own traffic.
Below is the revenue per visitor lift from each rebuild, read straight from the testing platform. Tap any result to see the full dashboard.
+21.4%RPV $6.90 to $8.38 per visitor, 99.53% probability to beat the control, 12,893 visitors.
Men's skincare. Offer page vs their PDP, VWO, 99.5% confidence across 12,893 visitors. Still live 2 years later.
View the live page
+52%RPV $0.87 to $1.32 per visitor, 98.84% confidence, 2,343 vs 1,468 visitors.
Eyewear. Offer page vs home page, Google Ads traffic, ABConvert.
View the live page
+45%RPV $1.22 to $1.77 per visitor, 96.59% probability to beat the control, 1,408 vs 1,455 visitors.
Sweat care. Offer page vs their PDP, Google Ads traffic, VWO, ran two weeks.
+33%RPV $1.83 to $2.43 per visitor, 99.52% confidence, 5,958 vs 4,435 visitors.
Natural hair care. Offer page vs collection page, Meta traffic, ABConvert.
+32%RPV $1.28 to $1.69 per visitor, 100.00% confidence, 11,677 vs 12,344 visitors.
Automotive. Offer page vs their PDP, Meta traffic, ABConvert.
View the live page
+24%RPV $2.09 to $2.59 per visitor, 98.65% confidence, 10,538 vs 8,543 visitors.
Oral care. Our PDP vs their PDP, Google Ads traffic, ABConvert.
View the live page
+13.5%RPV $4.77 to $5.42 per visitor, 99% probability to win, 92,484 sessions.
Streetwear denim. Our PDP template vs their PDP template, sitewide product traffic, Eraya, 99% probability to win across 92,484 sessions.
View the live page
+64%RPV $0.40 to $0.66 per visitor at 94.19% confidence, which the platform marks not significant. 1,656 vs 1,774 visitors.
Intimate wellness. Listicle to their PDP vs the control, Meta traffic, ABConvert. Revenue per visitor $0.40 to $0.66.
View the live pageYour store is next. Book a call and we will tell you which page we would rebuild first, and why.
The people behind the numbers, on camera.
“They worked on the page until it was statistically significant on the improvement that we wanted. They continued to work multiple revisions. They wouldn't set it down until it showed improvement.”
Austin
Brand owner, GetTrypt
+25%
Dreem Nutrition RPV
“His team was not only able to increase our conversion rate, but also the AOV on those orders. And that in turn allowed us to spend more on Google.”
Jack
Founder, DuraDry
+45%
DuraDry RPV
“I'm very hands off with the CRO on the website, and I can just fully depend on their team to keep trying to reiterate and increase that conversion rate.”
Amir
Co-founder, HabitNest
+10%
Habit Nest RPV
“One of the best in the business when it comes to CRO, particularly making it focused on profit first and actually optimizing profit for businesses rather than just vanity metrics.”
Nima
Agency partner, Legendary Car Care
“That product page was made like three days after I signed. And it fit my branding too, which was great. And he's just super fast. Like, he cares. You're in good hands.”
Jacob Fouts
Brand owner, Bareline
+13.5%
Bareline RPV
Jacob Elbaum, founder of Shivook
Who you are working with
I am Jacob, and I run Shivook. I have spent more than six years in ecommerce CRO, including inside multiple brands doing over $50 million a year, where I saw up close how they run their marketing.
The ones that scaled had the front end and the back end built to work together, and they got there one deliberate step at a time. I know what that architecture looks like.
We do not test random things, and we do not chase whatever the data flags this week either. We work out the architecture your brand needs, then test our way to it. The page we rebuild for you is the first step, proven before you commit to anything beyond it.
When you book a call, you are talking to me. I will tell you honestly whether we can move your numbers before you pay us anything.
The guarantee, in plain terms
There is no fine print built to wriggle out of paying you back.
How it works Money back
- 1.
The build is done when we deliver the page. The guarantee is settled separately, in the A/B test that follows.
- 2.
We test up to five iterations to reach a 10% lift in revenue per visitor. Hit it, and we have done our job.
- 3.
Miss it across all five, and you get your money back.
What do I get for $2,500?
A custom page built to convert (a landing page or a rebuilt PDP), delivered ready to run, plus the A/B test that proves whether it beat your current page.
How do you measure the lift?
A controlled A/B test on your own live traffic, your current page against ours, measured in revenue per visitor. You read the result in the testing platform yourself.
What if it does not hit 10%?
We keep iterating, up to five versions. If none of them clear a 10% lift in revenue per visitor, you get your money back.
Do you need access to my store?
Yes. We will need access to your store to build the page and set up the test. That is all we need to get started.
Are there any other costs?
Two tools make this work, and we will guide you on both. To build the page, we recommend a page builder, ideally Replo, which runs around $99 a month on its own subscription. We think it earns its keep, but if you would rather not, we can build the page directly in code instead. To run the test, we recommend ABConvert, and our 30 day trial covers the testing window in most cases, so it usually adds nothing on top. The $2,500 is our fee. These are the only extras, and they are modest.
How long does this take?
A design draft within 2 working days. The page fully developed within 7. Live within 10. From there, the test runs until it resolves.
What if I do not have much traffic?
You have two options. If you are confident the new page is better and do not need us to prove it first, you can start sending traffic to it the moment it is ready. If you want us to prove the lift, timing depends on how quickly the test reaches a statistically significant 10% lift in revenue per visitor. That takes a minimum of 7 days, even for stores doing thousands of orders a month. With less traffic the test takes longer, and that is the only difference.
Is this a retainer?
No. The page rebuild is a one time, flat $2,500. If it works and you want to go further, we can talk about an ongoing program on the call, but nothing here commits you to that.
See the biggest opportunity in your funnel, free.
Book a 20 minute call. I will look at your store and tell you which page I would rebuild first, and what I expect it to do. If we are a fit, you know the offer and you know the guarantee. If we are not, you walk away with the opportunity I found anyway.
Book a call
20 minutes and no pitch deck.